PATIENCE

A complete fashion campaign built from first principles.

The process began by distilling PRADA to its essence.

Identifying the core elements that define the brand. From there, bespoke environments emerged: botanical spaces conceived as atmosphere, not ornament.

Casting and wardrobe came next. Each garment was designed in dialogue with its environment, creating an intentional relationship between fabric and space.

With this foundation established, studio prompts were developed as systematic logic. Repeatable rules governing light, form, and spatial composition.

These principles unified the work into a single, coherent visual language.

The still images then evolved into motion, resulting in two short fashion films.

What emerged is a complete campaign: from concept to product.