I’m Louis Iruela, a photographer and fashion lighting technician with over a decade of experience working across high-end editorial and commercial productions.

My background is rooted in strict discipline, visual control, and taste developed through real-world shoots. That experience now informs how I design imagery today: intentional, considered, and visually precise.
The focus is always the same. Images that make your brand or product stand out.

I work with fashion labels, brands, and agencies that value clarity over noise and direction over guesswork.
The process is structured, collaborative, and designed to remove unnecessary complexity while maintaining sharp and elevated work.

Based in Madrid. Working globally.