.STUDIO is the creative studio of Louis Iruela.

12+ years of fashion lighting and photography expertise meet the speed and flexibility of AI, crafting premium, campaign-ready stories.

Based in Madrid, working globally.

THE FUTURE NEVER LOOKED THIS GOOD

Close-up portrait of a woman with dark skin wearing a shimmering blue headscarf and large, transparent earrings, with dramatic lighting highlighting her face.
A young boy with curly blond hair, wearing a colorful bucket hat, a black shirt, patterned shorts, and leopard print socks with sneakers, sitting cross-legged on a skateboard on a pink and gray outdoor surface, looking up at the camera.
Explore the Work

Every project is built through a clear, intentional process.
From concept to final delivery, nothing is left to guesswork.

How it works

SERVICES

CAMPAIGNS

Brand-led visuals built for scale, consistency, and long-term use.

CONTENT

Flexible imagery and video designed to live naturally across platforms.

STORYTELLING

Narrative-driven work where mood, pacing, and detail carry the message.

CONSULTING

Guidance for agencies navigating the space between traditional production and AI-led workflows.