PRODUCTION - GRADE AI VISUALS FOR BRANDS AND AGENCIES.
Louis Iruela Studio builds campaign visuals, cinematic AI video, and scalable creative systems for brands and agencies with the rigour of a traditional production pipeline.
12+ years of fashion and commercial photography.
Based in Madrid. Working globally.
Every project starts with pre-production, concept, casting, lighting
direction, scene structure. Generation comes last. That's what makes it look
like a campaign, not a prompt.
WHAT WE BUILD
CAMPAIGNS
Brand-led AI visuals built for scale, consistency, and long-term use across channels.
CONTENT
Platform-native imagery and AI video designed to perform, not just looK good.
STORYTELLING
Narrative-driven work where mood, pacing, and detail carry the message.
CONSULTING
For agencies and creative teams navigating the shift to AI-led production workflows.