Black and white logo featuring the word 'STUDIO' in large bold letters with the name 'Louis Iruela' underneath.

THE FUTURE NEVER LOOKED THIS GOOD.

.STUDIO is the creative studio of Louis Iruela — where 10+ years of fashion lighting and photography expertise meet the speed and flexibility of AI, crafting premium, campaign-ready stories for fashion, lifestyle, real estate or tech.

We specialize in transforming ideas into cinematic narratives — fast, consistent, and always with a human touch.

Our edge isn’t just style; it’s storytelling. From analogue-inspired textures to bold, futuristic looks, we shape visuals that feel authentic and editorial, while delivering at the speed today’s brands demand.

Based in Madrid, working globally.

Campaign-ready visuals in days, not months.

Start Your Campaign! →

PORTFOLIO

We transform ideas into PREMIUM visuals that connect.

FASHION

A woman wearing a distressed denim jacket and matching jeans, with a revealing top underneath, sitting against a plain gray background.
A person wearing a beige hooded jacket, sunglasses, and a hood, standing near the water at dusk or night, with ocean waves in the background.
Close-up portrait of a woman with dark skin wearing a shimmering blue headscarf and large, transparent earrings, with dramatic lighting highlighting her face.
A young boy with curly blond hair, wearing a colorful bucket hat, a black shirt, patterned shorts, and leopard print socks with sneakers, sitting cross-legged on a skateboard on a pink and gray outdoor surface, looking up at the camera.

COMMERCIAL

Young man with dreadlocks wearing headphones, sunglasses on head, diamond necklaces, light blue hoodie, and white shirt with red graphic, standing outdoors against a concrete wall.
Close-up of a woman's face with water droplets on her skin, showing her closed eye and lips.
A person wearing sunglasses and a pink jacket is climbing down a mountain trail with dirt and rocks, with a clear blue sky in the background.
A close-up of a swimmer wearing a swimming cap, goggles, and holding the goggles with water dripping on their face.

SERVICES

TAILORED VISUALS THAT ELEVATE YOUR BRAND.

Every project begins with a story.

We combine AI-driven techniques with analogue-inspired craft to deliver campaign-ready visuals that feel human, timeless, and editorial. From first concept to final rollout, we create imagery designed to inspire, connect, and convert.

A young man with platinum blonde hair wearing a denim jacket with 'Supreme' branding and Louis Vuitton pattern, beige pants, and white sneakers in a photoshoot against a plain light background.

What We Do

  • Campaign Visuals
    Complete editorial campaigns built for fashion, beauty, sports, and youth brands.

  • Brand Content
    Social-first visuals, product storytelling, and fast-turnaround assets that stay premium.

  • Creative Direction
    Concepts, treatments, and visual strategies that give your brand a consistent, elevated identity.

Lets Build Your Story →